In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies! To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s…

In this episode, we’re talking all about making your content sound and feel like *you*! In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the…

In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no…

In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.) So what is it I’m chatting about? In the world of *so*…

Hey all, In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup! To learn all this, I brought Brennan…

In today’s episode, I’m flying solo again! Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number! The result: a 30-minute episode…

Hey all, In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all! This is why I brought Jimmy Daly, the marketing director of Animalz,…

Hey all, Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business? It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the…

Hey all, Looking to get more sales from your content? You’ll want to make sure to tune into this episode. I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of…

Hey all, In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers! Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes…