In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.)
So what is it I’m chatting about? In the world of *so* much content out there, it’s hard not only to come up with ideas your audience will care about, but also to stand out while creating that content. Often times, because of the pressure to create a lot of content and do it in a way that strictly brings traffic, we get lost in over-optimizing for search, forcing keywords, stuffing our content calendars with topics that don’t matter, and forgetting that there are humans on the receiving end of that content. That’s why it’s time for a chat about a different approach to content—the one that lets you share your message and purpose as a company that serves its audience and customers before anything else.
Listen in to hear and learn all about:
- The four examples I’m mentioning: Pat Flynn of Smart Passive Income, Hazel Wallace of The Food Medic, TED, Lego
- Why you don’t know about people who don’t show up online in some form
- What it means to impact the lives of your audience (as opposed to simply sell your products or services)
- What it means to share your message
- Why it’s crucial to think about content beyond hacking and virality
- The key that lies in user research and talking to your audience and your best customers
Links, tools and resources mentioned in this episode:
- Start with user research with resources from Grow and Convert
- Episode #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré
- Episode #21: What You Need to Know About Profitable Email Onboarding With Val Geisler
Thanks for listening!
I can’t wait to hear how this approach to content and business affects the way you create content and talk to your audience. Chat to you soon!
P.S. Pin this post so you can come back to it later: