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May 23, 2018

#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn

Using personalization in content marketing in copywriting can skyrocket your business growth. Check out this interview to hear case studies, tips to segment your audience, and much more!

Hey all,

In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup!

To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the right person to chat to about all this! After this chat, I realized how profitable personalization can be, so get ready & I hope you’re willing to take action soon. Enjoy!

Listen in on my chat with Brennan to learn all about:

  • Brennan’s journey with multiple successful businesses and why he’s talking about personalization today
  • Why marketers should care about website personalization and what is it we can personalize, from headlines, copy, social proof, and more
  • How to identify different segments of your audience based on different perspectives by using surveys, micro-triggers and your funnels
  • The initial setup you need to start personalizing your website experience with an email service provider and cloned sales pages for 2 to 3 segments of your audience
  • How to personalize a content consumption experience for different segments of your audience (with a great SaaS example), including call-to-action personalization and Brennan’s success when he did this on Double Your Freelancing
  • The unintended but incredibly valuable consequence of personalizing your website, content, and sales pages
  • Several unbelievable examples and case studies of successful personalization and how it impacted those businesses
  • How to learn more information about your audience, especially if it’s still small, to start personalizing your content

Check out Brennan’s resources & connect with him:

Links, tools and resources mentioned in this episode:

Thanks for listening!

I can’t wait to hear how personalization impacts your business. Transcript coming soon 🙂

P.S. Pin this so you can come back to it later:

Using personalization in content marketing in copywriting can skyrocket your business growth. Check out this interview to hear case studies, tips to segment your audience, and much more!

Using personalization in content marketing in copywriting can skyrocket your business growth. Check out this interview to hear case studies, tips to segment your audience, and much more!

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