I’m slightly obsessed with helping SaaS and marketing brands with long-form, actionable blog content so that they can grow their reach, conversions, and revenue.
These days, I’m all about the ways to make businesses—both my clients’ and my own—more trusted by diving deep into research and expert insights in order to make an audience smarter.
I haven’t always been that way.
I wish I could tell you an awesome story of how I always knew I’ll be running a small business someday, and help other businesses with it, but that’s not the case; I come from a journalism background and up until 2014/2015, that’s exactly what I thought my career will be. I’ve always been a writer in some capacity, so it only seemed logical to take that path.
However, a mix of incredibly smart people I surrounded myself with, moving to Dublin, and a few other things made me realize how impactful my writing can truly be. A few incredible people wanted me to write content their audience will love, and I ended up loving it so much that I eventually made it my full-time job.
I also think this job is the best thing that could have happened to me, because I get to learn and grow every single day.
I’m also super fortunate to be able to grow the community of Learn Inbound, a Dublin-based event and training provider for marketers and hang out with some of the top marketers in the world. And finally, one of my huge focuses is going to events and conferences across Europe to get to know other writers and marketers, which is also one of the reasons I’ve started taking on some speaking engagements. So exciting!