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#25: The Trap of Mirage Content & How to Fix It With Benji Hyam

Hey all,

Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business?

It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam, the co-founder and the grow side of Grow and Convert, a fully done-for-you content marketing agency. Mirage content is a topic he’s been passionately talking about for a while now, and the good thing about it is that there is a solution to it!

For this one, you might need a pen and paper and start taking action right away. I can’t wait for you to learn from Benji!

Listen in on my chat with Benji to learn all about:

  • How Grow and Convert exponentially grew their clients’ blogs, starting with user research through to content promotion with audiences that have already been built
  • What mirage content is and real-life examples
  • The main reason why mirage content happens
  • How to take the extensive user research and put it into practice by looking for patterns
  • The risk of mirage content and the negative impact on the business
  • The importance of high-quality introductions for your written content and what most writers do instead
  • The super-specific strategy Benji uses to write highly engaging introductions
  • Why Grow and Convert create only 3 pieces of content per month for their clients and how they dedicate time to other parts of content marketing process beyond just creation
  • How they analyze posts after a certain time has passed since it was published and how they take action
  • How to know you’ve fully covered a topic by using frameworks
  • The strategy to hiring high-quality writers
  • The questions to use in your user research

Check out Benji’s resources & connect with him:

Links, tools and resources mentioned in this episode:

Thanks for listening!

I can’t wait to hear how you can tackle your own mirage content—make sure to let me know!

Transcript coming soon 🙂

P.S. Pin this so you can come back to it later:

Does your content marketing look good on the surface, but doesn't help with your business goals? There's a chance you've created mirage content. Here are tips to fix it!

Does your content marketing look good on the surface, but doesn't help with your business goals? There's a chance you've created mirage content. Here are tips to fix it!

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