February 7, 2018

#13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré

In this episode, the SaaS consultant Nichole Elizabeth DeMeré takes us through aligning product management with content marketing, including filling the success gap, analyzing customer needs, acquiring vs retaining customers, and much more!

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Hey awesome people,

Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more.

Nichole is a SaaS Consultant & Customer Success Evangelist. She works on Community Growth at Zest.is and she’s a moderator at Product Hunt & Growth Hackers. As a SaaS Consultant, she takes startups from problem/solution fit to product/market fit, all the way through growth marketing and scalable customer development.

Her specialty is in quickly diagnosing strengths and weaknesses in SaaS companies and strategizing ways to improve retention and strengthen brands. She is working on publishing a book! Find the link below and hear more about it in the episode.

Listen in on my chat with Nichole to learn all about:

Why aligning content marketing and product management matters for the health and longevity of a SaaS business
The “product death cycle“
What defines your ideal customer and where this definition stands compared to a marketing persona
The best ways to get feedback from your ideal customers and the technique of forming questions for them
The concept of the success gap by Lincoln Murphy and desired outcome, with examples from retail and SaaS
How content marketing plays a role in filling the success gap
The value of retaining versus acquiring new customers and why it’s okay to not know immediately who your ideal customer is
What it is you need to teach your customers that isn’t how to use your product
Why retained customers are valuable and how they lower the cost of acquiring new customers
How to find the language-market fit both if you’re just starting out and if you’ve been active for a while

Check out Nichole’s resources & connect with her:

Connect with Nichole on her website
Make sure you follow her on Twitter
Sign up to be notified about Nichole’s upcoming book: Playbook to Grow Your SaaS Business With Your Customers

Links, tools and resources mentioned in this episode:

The success gap by Lincoln Murphy
Examples of desired outcome: ModCloth, Zappos, AdEspresso
AdEspresso Academy
Intercom
Value Proposition Design
The Startup Owner’s Manual
Lincoln Murphy

Thanks for listening!

Make sure to tweet me and Nichole with any thoughts you have on this topic. I hope you’ll take action on her tips and be able to align your content and product and grow your business further!

Transcript coming soon 🙂

P.S. Pin this so you can come back to it later:

In this episode, the SaaS consultant Nichole Elizabeth DeMeré takes us through aligning product management with content marketing, including filling the success gap, analyzing customer needs, acquiring vs retaining customers, and much more!

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