“But how can I be sure the writer will know exactly what I had in mind?” This is one of the most common fears I hear from marketers when it comes to hiring content writers, be it in-house or freelance. If this is you, I feel you. Right now, you…

If you want to to create content that aligns with your marketing and business goals and delivers results, you know it takes time. From blog posts and social media campaigns to content upgrades and email newsletters—you know your ideal reader can tell when you haven’t put enough thought and effort…

So you’ve received the first draft of a blog post from your freelance writer. Your next step is to share your feedback with them, but you’re afraid that: You’ll spend too much time doing it to get it right The writer won’t take action on your feedback the way you…

If you’re creating content regularly, it means you’re doing the same tasks many times over. Do some of them tend to slip through the cracks? Do you jump between them and spend way too much time doing them? This is exactly the place I found myself in, so I decided…

If you’re in your first content marketing role, there’s a chance you feel overwhelmed with everything there is to be learned. And if you’ve been your role for a while, you may have put learning on the backburner because, well… There’s so much you could be learning, so it’s easier…

Do you want to write blog posts, create videos, podcasts, freebies, and so much more… But feel like you have zero time to do it? Does it seem that every time you try, you waste a lot of time and end up with a piece of content that you know…