A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one.
I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts.
Now, the session had three parts. It was a relatively short session (12 minutes or so), and the title was ‘3 easy steps for better results with content marketing (for real)‘. Of the three parts, one is something I’ve already spoken of on the podcast—it’s the efficient content creation process—so to avoid any repetition, I’ve decided to talk about the other two parts and give them an episode each.
So here we are! Part one (this episode) is all about setting goals for your content. Now, even though it’s quite a complex topic, I wanted to break it down into some small, immediate steps you can take, so I hope you’ll find it useful!
Part two (episode 17) is all about finding topics your audience craves and can’t wait to read, listen, or watch. That episode is already live, so make sure to go check it out!
The shownotes are organized slightly differently today—you can simply go ahead and listen in, and find related episodes and resources below. Thanks so much for being here!
Tune into the episode here:
Mentioned resources and related stuff:
- Episode #17: Brainstorming Content Topics Your Audience Craves
- Episode #8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure
- 6 steps to creating a bulletproof content production process
- Content Marketing Institute: 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators