November 29, 2017

#4: How to Create Copy That Brings The Right People Into Your Funnel With Jacob McMillen

In this episode, I chat with Jacob McMillen, a freelance writer that takes us through the ins and outs of hyper-targeted copy and content that attract the ideal audience in order to build your email list and drive conversions.

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Time for the fourth episode of the Content Love podcast!

In this episode, I chat with Jacob McMillen, a freelance copywriter who’s been working with industry-leading law firms, marketing agencies, SaaS companies, massive startups, small businesses, and many more. This chat was a goldmine of insights and resources for me and I can’t wait for you to hear all that we cover and all the actions you can take.

We particularly focused on using super-focused copy to bring people whose problems you can solve better than anyone else. To do this, you need to really grasp the motivations of your audience and the struggles they’re trying to solve, and Jacob takes us through some great tips and examples on how to do this, while keeping in mind your unique value proposition and the benefits you’re offering to your ideal audience. You’re going to love all the resources he mentions and the homework he gives you near the end of the episode.

Listen in on my chat with Jacob to hear all about:

Key stages of the funnel you need to keep in mind from the very beginning
How to attract the right people on the right channel at the right stage
How to understand the motivations behind your audience’s struggle
How to nail the lead magnet copy to get the right people in, and keep the wrong ones out
The ideal vs. the practical lead magnet
Direct response copy versus content marketing and different goals they focus on
How to define your core value proposition
The two mistakes you may be making when it comes to your unique value proposition

Check out Jacob’s resources:

Jacob’s freebie: How To Write Landing Page Copy From Scratch
Jacob’s website: jacobmcmillen.com
Connect with Jacob on LinkedIn and Twitter

Links, tools and resources mentioned in this episode:

Thanks for listening!

Make sure to let me know what you think! How will you implement these insights? Was there something mentioned that you were already doing? Make sure to reach out with any comments and questions, and I can’t wait to talk to you in the next episode. Cheers!

Transcripts coming soon!

P.S. Pin this post so you can come back to it later:

In this episode, I chat with Jacob McMillen, a freelance writer that takes us through the ins and outs of hyper-targeted copy and content that attract the ideal audience in order to build your email list and drive conversions.